Experts define digital marketing strategy as using online resources to reach the target customer. One of the pillars of a digital marketing strategy is figuring out where, why, and how a business produces money. It aids in creating a marketing strategy that complements both customer needs and business objectives.
Here are the top 10 strategic digital marketing tools being used in 2023:
- Google Analytics is a free web analytics service that helps you track and measure website traffic. It provides insights into how visitors find your website, what pages they visit, and how long they stay. Google Analytics is a powerful tool that can help you improve your website’s performance and make better marketing decisions.
- HubSpot is a CRM platform that helps you manage your sales and marketing efforts. It includes a variety of tools for lead generation, marketing automation, and sales forecasting. HubSpot is a comprehensive solution that can help you grow your business.
- Mailchimp is an email marketing platform that helps you send email campaigns to your subscribers. It includes features for creating and designing emails, tracking opens and clicks, and segmenting your list. Mailchimp is a user-friendly platform that can help you reach your target audience with targeted messages.
- Canva is a graphic design platform that helps you create professional-looking images and videos. It includes a variety of templates and tools, so you can create designs without any design experience. Canva is a versatile tool that can be used for a variety of marketing purposes.
- SEMrush is a competitive intelligence tool that helps you track your competitors’ online activity. It includes features for keyword research, backlink analysis, and social media monitoring. SEMrush is a powerful tool that can help you stay ahead of the competition.
- Ahrefs is another competitive intelligence tool that helps you track your competitors’ online activity. It includes features for keyword research, backlink analysis, and site audits. Ahrefs is a powerful tool that can help you improve your website’s ranking in search engines.
- BuzzSumo is a content research tool that helps you find popular content on the web. It includes features for keyword research, topic research, and content analysis. BuzzSumo is a powerful tool that can help you create content that resonates with your target audience.
- Hootsuite is a social media management platform that helps you manage multiple social media accounts from one place. It includes features for scheduling posts, tracking analytics, and engaging with followers. Hootsuite is a user-friendly platform that can help you save time and improve your social media marketing efforts.
- Buffer is another social media management platform that helps you manage multiple social media accounts from one place. It includes features for scheduling posts, tracking analytics, and engaging with followers. Buffer is a user-friendly platform that can help you save time and improve your social media marketing efforts.
- WordPress is a content management system that helps you create and manage a website. It is free and open-source, and there are thousands of themes and plugins available to customize your website. WordPress is a popular choice for businesses of all sizes, and it is easy to use even if you don’t have any technical experience.
These are just a few of the many strategic digital marketing tools available. The best tool for you will depend on your specific needs and budget. If you’re not sure where to start, consider talking to a digital marketing expert who can help you choose the right tools for your business.