Website Add-ons Explained

SEO-Friendly Websites

Visibility on search engines is vital for attracting traffic to your website. SwanDesign integrates the latest SEO practices into its web design process, helping your business rank better on search engine results pages (SERPs). This means more visibility, more traffic, and ultimately, more customers.

Add-on

Search Engine Optimisation

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves making specific changes to your website design and content that make your site more attractive to a search engine. The goal is for search engines to display your website as a top result on the search engine results page.

  • Keyword Research: Identify the most relevant keywords that your target audience uses to search for products or services like yours.
  • Title Tags: Write significant title tags for each page that accurately describe the content and include main keywords.
  • Meta Descriptions: Craft compelling meta descriptions that provide a summary of the content on the page and include targeted keywords.
  • Header Tags: Use header tags (H1, H2, etc.) to structure your content, making it easier for search engines to understand the hierarchy and relevance of your information.
  • Alt Text for Images: Add descriptive alt text to images, which helps search engines understand the content of the images and how they relate to the surrounding text.
  • Internal Linking: Use internal links to connect your content and give search engines an idea of the structure of your website.
  • Page Load Speed: Optimize your website’s load speed because faster-loading pages are favored by search engines.
  • Analytics: Use tools like Google Analytics to track your SEO progress and make data-driven decisions to improve your strategies.
  • Search Console Submission: now that your site is live, you need to let Google and Bing know it exists and to index it.
  • Sitemap:  A sitemap is a file that helps search engines crawl your site more efficiently.
Seo graphic

My Site Builds Include:

  • Title Tags: Write relevant title tags for each page that accurately describe the content and include main keywords.
  • Meta Descriptions: Craft compelling meta descriptions that provide a summary of the content on the page and include targeted keywords.
  • Header Tags: Use header tags (H1, H2, etc.) to structure your content, making it easier for search engines to understand the hierarchy and relevance of your information.
  • Alt Text for Images: Add descriptive alt text to images, which helps search engines understand the content of the images and how they relate to the surrounding text.
  • Internal Linking: Use internal links to connect your content and give search engines an idea of the structure of your website.
  • Page Load Speed: Optimize your website’s load speed because faster-loading pages are favored by search engines.
  • Lighthouse Audit: Lighthouse is a Google tool used for improving the quality of web pages. I audit your website and generate a good score to ensure proper performance, accessibility, progressive web apps, SEO, and more.

Paid Add-ons:

  • Keyword Research: Identify the most relevant keywords that your target audience uses to search for products or services like yours.
  • Alt Text for gallery / portfolio images: Add descriptive alt text to images, which helps search engines understand the content of the images and how they relate to the surrounding text.
  • Internal Linking: Use internal links to connect your content and give search engines an idea of the structure of your website.
  • Page Load Speed Optimisation: Optimize your website’s load speed because faster-loading pages are favored by search engines.
  • Page caching
  • Analytics: Connect tools like Google Analytics to track your SEO progress and make data-driven decisions to improve your strategies.
  • Google Search Console: use GSC to troubleshoot website issues and ranking results.
  • Sitemap: specific sitemap creation.
  • R2500 p/m: gets you a ranking monitor, keyword tracking, find new keyword gems, see ranking keywords, competitor tracking, link GSC, SEO optimisation, content optimisation, PDF reports.
Social Add-on

Display your Instagram, Facebook or YouTube feeds on your website.

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Newsletter Add-on

Give the gift of a friendly newsletter to your website subscribers to boost engagement.

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Photography Add-on

Get professional photography galleries and curated posts for your unique business.

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Popup Add-on

A friendly, timed popup to your websites visitors to easily boost engagement.

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